Arts and Humanities, CAH, CAH Alumni, CAH Faculty, CAH Staff, CAH Students, Central Washington University, College of Arts and Humanities, CWU, CWU Alumni, Liberal Arts, Marketing, Owened Media, Uncategorized

Liberal Arts are Relevant: Now and Forever

Looking back upon the last two-plus years at CWU’s College of Arts and Humanities, I am more convinced than ever that our college cannot be beat when it comes to mentoring and preparing our immensely confident and talented students for the careers of tomorrow.

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Our disciplines have long histories, but their relevancy has only increased, especially when it comes to our digital world of discovery.

In many cases across our college and the entire university, we prepare students to employ specific applied skills, honed through classroom study and practiced through internships, research, and other forms of outside applied learning. But in the College of Arts and Humanities, we also see it as our enduring job to teach our students to take joy in the lifelong process of learning, regardless of the subject or discipline.

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When I was recently asked, “What was the biggest surprise of my tenure as dean of the College of Arts and Humanities,” I replied that it was the combined grit and modesty of our successful alums and future-oriented students.

Our alums and our students instinctively know that grit and determination are essential for sustained success. And our faculty regularly exemplify these values as they interact with students inside and outside the classroom – as educators, mentors, and friends.

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College of Arts and Humanities alums and students do not expect to be given anything. They understand the value of deep work, focus, and determination. When they earn hard-fought rewards, they realize that the journey has not ended. They recognize their college education as a great privilege.

Telling The Story of the CWU College of Arts and Humanities

During the past two-plus years, we embraced the process of marketing our college through the effective use of owned media. This communication platform is primarily digital in nature. We have used digital technology to tell the story of our exciting college and dynamic departments/interdisciplinary programs through our revamped website, this LaunchPad blog, social media (i.e., Facebook, Twitter, LinkedIn, Instagram …), a viral college video, and updated college icons to present a new and fresh image to the university, community, region, and the world.

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Events planning is an integral component of the Owned Media Platform, and we never rested in supporting our departments and programs as they organized a multitude of events on campus, in downtown Ellensburg, and in Seattle – including alumni days, year-end celebrations, the Seattle Showcase, lectures and readings, college days, musical concerts, and art fairs. Amidst this whirlwind of activity, we occasionally needed to take a breath, and appreciate our accomplishments.

We are especially grateful for Ellensburg, our bucolic college town located in a picturesque valley at the base of the Cascades. This lovely small town offers everyone, including students, staff, and faculty, a sense of belonging, warmth, friendship, and community. Moreover, Ellensburg exemplifies the promise of the Pacific Northwest, slow enough to enjoy and appreciate life, but fast enough to compete with the growing economies of the Pacific Rim.

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Our graduation ceremonies this coming weekend will be my last official events as the dean of the College of Arts and Humanities. These coming days will be difficult as I say goodbye to so many lifelong friends and colleagues that I have come to know during the past 30 months.

I will always remember Central Washington University as a place in which the unlikely becomes possible. Consider that 40 percent of our students are first-generation college graduates, half are transfers, and many are non-traditional. The success of our students represents so much more than a degree. It means transforming families. It means hope for new generations of immigrants. It means achievements beyond one’s dreams.

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Central Washington University’s College of Arts and Humanities is better than ever, and most of all, more relevant than ever. We stand ready to meet every new challenge posed by our increasingly complex data-driven, digital society.

Bring it on!

By Stacey Roberson